Purpose-driven Audience

KUER Audience Snapshot
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each month, more than 239,000 different people listen to KUER.
Source: Nielsen Audio PPM, Salt Lake City-Ogden-Provo Metro, Aug 2021-Sep 2022, M-Su 6a-12m, A18+
Educated
107% more likely to hold a postgraduate degree
Influential
43% more likely to work in a professional occupation
Affluent
88% more likely to earn a household income of $100K+
Cultural
34% more likely to attend live theater
Community-Minded
65% more likely to donate money to social care causes
Source: Nielsen, Salt Lake City-Ogden-Provo Metro, Scarborough R2 2022 Aug 2021-Sep 2022, A18+