Purpose-driven Audience
![The Takeaway by Jonathan Hickerson for KUER FM90 on Flickr](https://kuer.marketenginuity.com/hubfs/The%20Takeaway%20by%20Jonathan%20Hickerson%20for%20KUER%20FM90%20on%20Flickr.jpg)
KUER Audience Snapshot
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each month, more than 186,000 different people listen to KUER.
Source: Nielsen Audio PPM, Salt Lake City-Ogden-Provo Metro, March 2023-February 2024, M-Su 6a-12a, P18+
Educated
66% more likely to hold a postgraduate degree
Influential
70% more likely to work in a professional occupation
Affluent
138% more likely to earn a household income of $250K+
Cultural
107% more likely to attend live theater
Community-Minded
43% more likely to donate money to social care causes
Source: Nielsen, Salt Lake City-Ogden-Provo Metro Survey Area, Scarborough R1 2024 January 2023-December 2023, P18+