Purpose-driven Audience
KUER Audience Snapshot
Intellectually curious people source KUER media to dig into ideas and inspiration for their decisions.
Across platforms, KUER engages a total monthly multimedia audience of more than 365,000.
Source: Nielsen Audio PPM, Salt Lake City-Ogden-Provo Metro, October 2024-October 2025, M-Su 5a-12a, P18+; Google Analytics December 2024-November 2025; Mailchimp June-November 2025
Educated
29% more likely to be a college graduate
Influential
284% more likely to be influential based on public engagement and advocacy for causes
Affluent
70% more likely to earn a household income of $150-250K+
Cultural
53% more likely to attend live theater
Community Minded
35% more likely to donate to nonprofits
Source: Nielsen, Salt Lake City-Ogden-Provo Metro, Scarborough R2 2025, August 2024-June 2025, P18+; Influential is sourced from MRI-Simmons Doublebase Fall 2024, NPR News Listeners, Base: Total U.S. Adults, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community

