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Purpose-driven Audience

The Takeaway by Jonathan Hickerson for KUER FM90 on Flickr

KUER Audience Snapshot

Where the intellectually curious dig into ideas and inspiration for their next big thing.

Each month, more than 239,000 different people listen to KUER.

Source: Nielsen Audio PPM, Salt Lake City-Ogden-Provo Metro, Aug 2021-Sep 2022, M-Su 6a-12m, A18+

Educated
107% more likely to hold a postgraduate degree

Influential
43% more likely to work in a professional occupation

Affluent
88% more likely to earn a household income of $100K+

Cultural
34% more likely to attend live theater

Community-Minded
65% more likely to donate money to social care causes

Source: Nielsen, Salt Lake City-Ogden-Provo Metro, Scarborough R2 2022 Aug 2021-Sep 2022, A18+

Learn More

Thought and opinion leaders rely on KUER to deliver fact-based journalism. Download a copy of the KUER Media Kit to learn more about our influential audience.

DOWNLOAD THE MEDIA KIT

KUER media kit v2

Photo Credits: The Moth at Kingsbury Hall by Jonathan Hickerson and The Takeaway by Jonathan Hickerson for KUER FM90 on Flickr