Purpose-driven Audience

KUER Audience Snapshot
Where the intellectually curious dig into ideas and inspiration for their next big thing.
Each month, more than 186,000 different people listen to KUER.
Source: Nielsen Audio PPM, Salt Lake City-Ogden-Provo Metro, March 2023-February 2024, M-Su 6a-12a, P18+
Educated
66% more likely to have completed postgraduate work or have a postgraduate degree
Influential
249% more likely to be influential based on public engagement and advocacy for causes
Affluent
94% more likely to earn a household income of $250K+
Cultural
137% more likely to visit a museum
Community Minded
94% more likely to donate money to social care causes
Source: Nielsen, Salt Lake City-Ogden-Provo Metro, Scarborough R2 2024, July 2023-July 2024, P18+; Influential is sourced from MRI-Simmons Doublebase Fall 2023, NPR News Listeners, Base: Total U.S. Adults, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community