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Purpose-driven Audience

A networking event featuring decision-makers in Salt Lake City

KUER Audience Snapshot

Where the intellectually curious dig into ideas and inspiration for their next big thing.

Each month, more than 186,000 different people listen to KUER.

Source: Nielsen Audio PPM, Salt Lake City-Ogden-Provo Metro, March 2023-February 2024, M-Su 6a-12a, P18+

Educated
66% more likely to have completed postgraduate work or have a postgraduate degree

Influential
249% more likely to be influential based on public engagement and advocacy for causes

Affluent
94% more likely to earn a household income of $250K+

Cultural
137% more likely to visit a museum

Community Minded
94% more likely to donate money to social care causes

Source: Nielsen, Salt Lake City-Ogden-Provo Metro, Scarborough R2 2024, July 2023-July 2024, P18+; Influential is sourced from MRI-Simmons Doublebase Fall 2023, NPR News Listeners, Base: Total U.S. Adults, MRI defines an Influential as one who participates in three or more public activities that demonstrate uncommon engagement with their community

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Thought and opinion leaders rely on KUER to deliver fact-based journalism. Download a copy of the KUER Media Kit to learn more about our influential audience.

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